I was reminded this morning (via Elizabeth Spann Craig's blog) of something that is on the list of 'things I should be doing but don't'...
If you've been in the self-pub biz for any length of time, I'm sure you've heard that you should be sending out newsletters. Well, actually, you should be getting copious amounts of people to sign up for your newsletter and then you should send them out on a regular basis. Whether that regular basis is once a month or whenever you have something exciting to share is up to you.
Early on, I started a newsletter thing. I sent it out once a month and it had stuffs about book releases and the publishing schedule and a little contest in every one. But only a few people signed up and it began to seem like a humongous waste of time. Plus, nearly everyone on it was following the blog and/or following me on Facebook, so they were getting hit with the same information in multiple ways.
Anyway, I haven't put out a new newsletter in years. It's been so long that I actually took down the link to sign up for it.
I feel guilty about it every time I think about not sending one out. Everyone says you need a newsletter. Then again, everyone who says that has subscribers in the thousands. I guess if I had thousands of people clamoring for news from me, it would be easier to muster the will to put one out. (Not that I don't love those half dozen people who cared enough to read the newsletters I put out, but they're all getting notice of my news elsewhere.) Not exactly sure how to get thousands of people to sign up for the newsletter, though.
Maybe I should think about resurrecting the newsletter. I don't know. As a reader, I rarely even skim through the author newsletters I receive these days. The authors I love provide me with all the info I need via social media, so I'm not sure what the point is. Maybe that's just me.
What say you? If I put out a new newsletter, would you subscribe to it? Would you read it? Do you have a newsletter? How's that going for you?