Always on the lookout for ways to boost sales, I read Amazon Decoded by David Gaughran this week. If you're not familiar with Gaughran, he also wrote Let's Get Digital and Let's Get Visible - two books that were instrumental in my self-publishing decisions early on.
Now, you can only get Amazon Decoded if you subscribe to his newsletter, but the newsletter is chock full of useful into, so it's a good idea anyway. Plus you get this book. I reviewed it on Goodreads. If you're interested in that, you can see the review over there or you can wait and see it on my Reading Update over on The Writing Spectacle tomorrow.
It's a good book. It was also depressing as hell for me. Because I am not anywhere near where I want to be. He's talking about sales way above anything I've ever gotten. And ranks I don't know if I will ever hit. And he's talking about them as if they were old hat. Not for me, man.
He's also talking about ads I am not in a position to pay for. I mean, you gotta spend money to make money. But you gotta HAVE money to spend money to make money. Know what I mean?
I don't even want to think about how many spreadsheets I have to do to scrape together $500 for an ad. One ad. That may or may not pay for itself? Ugh. Not happening any time soon.
Still, the book gave me some ideas. I'll give them a try and see how things go. Maybe I'll be better prepared with Unequal launches in... well, whenever it launches later this year.
I do have an ad going live today with Authors' Billboard. I have low expectations. But it's a $6 ad, so maybe I can break even. Fingers crossed.
On a side note, I saw an author complaining that they only got 50 sales on launch day for their new book. I kinda hated them a little right then. Then I hated myself a little because I don't know what I'm doing wrong. What can I say, it's been a week for the writerly depression to rear its ugly head. Which is why I've been spending a lot of time in the gardens instead of at the keyboard.