It's Labor Day. I'd like to say I wrote this post as a nod to that - because like it shows the fruits of my labors - but in reality, I forgot it was going to be Labor Day today.
At the beginning of the year, I made a goal to have paid advertising
at least once a month this year. So far, with the exception of March, I
have stuck to that goal.
Here's how the paid advertising has broken down so far this year...
January - ad for SU. Spent $6, made $8.53.
February - ads for WIOH and OUAD. Spent $50, made $57.14.
March - Derp.
April - ad for AD. Spent $15, made $29.30.
May - ad for WIOH. Spent $40, made $53.71.
June - ad for DE. Spent $15, made $21.96
July - ad for AD. Spent $55, made $46.04.
August - ad for WIOH. Spent $35, made $32.66 so far.
a total of $216 spent and $248.34 made, so I'm ahead overall. By like
$33. And I've made like $100 on books where I can't directly attribute
the purchases to any paid advertising.
I set up an ad
for DE for next month. DE will be 99c. FG and EG will be $1.99. Fingers
crossed it doesn't go the way of my July ad. That would suck. I like
to think it was July's fault. July always sucked back when I was
selling electronic components. Maybe July is just a sucky month for
sales of anything. (Although, when I hop into the wayback, July of 2015
was my 2nd best month ever, so who knows?)
Anyway, I'm still chugging along.
while back, I wondered whether I should save my advertising money and
put it toward editing. Umm, no. Like I said, I've spent $216. That
wouldn't even pay for half an edit. Even if you add in the $55 I spent
for next month's ad, it wouldn't pay for a whole edit. And imagine how
bad sales would be if I didn't pay for any ads. :shudder: So, I'll
keep advertising and keep my fingers crossed something else breaks so I
can set up editing again.
As always, this is just an
informational post and your mileage may vary. What works for me, may
not work for you... or it may work way better than it did for me.