Well, I said I'd give you a breakdown of the month, so here it is.
This past month, I held 5 sales, starting on the 4th and ending on the 29th.
Sale #1 - Project Hermes. No advertising other than FB Group posts. Sold 3 books. No page reads.
Sale #2 - Blink of an I. No advertising other than FB Group posts. No sales. No page reads.
Sale #3 - Sleeping Ugly. No advertising other than FB Group posts. Sold 2 books. No page reads.
Sale #4 & #5 - Accidental Death and Natural Causes. Paid $55 for an ad for AD, and did all the FB Group posts. To date, AD sold 39 books, had 2.45 books worth of page reads, and had one return. NC sold 17 books and very few page reads so far. The ad has not paid for itself yet, but we'll see if the page reads keep coming in.
It was a long and tiring marketing month, but I don't regret doing it. If I hadn't done it, I'm sure I wouldn't have sold nearly as much. Like way not as much. The ad is only $11 short of paying for itself, and that's not as bad as it could've been.
Now, these ads usually pay for themselves with my sitting around praying for page reads. I think what happened here is that there were only two books in the series. When I did the same ad for the SCIU books - a three book series - the ad paid for itself. When I did the same ad for the OUAD books - a four book series - the ad more than paid for itself. (Noting, of course, that I only advertised the first book in each series.)
Of course, all these sales and discounts have dropped my per-book average to 96c. But that was to be expected. I wish I could sell more books at regular prices, but you know what they say... If wishes were fishes, we'd all eat like kings.
Next month, I hope to do something with Wish in One Hand. Not sure what or when. And the longer I take to decide, the fewer my options are for advertising. One place is already booking ads for September because August is sold out. Umm, yeah, missed that opportunity again. I might do a whole 4th anniversary of WIOH thing. I'm playing with the idea of making it free again. I just hate paying for advertising on free books. Bleh.
Anyway, that's the wrap-up for my July sales spectacular. Any questions?