Friday, August 16, 2019

I Won't Do It

I hate when authors front load a description of their book in the book's title.  I just stumbled across one that was like "TITLE: A chilling psychological thriller, that will keep you on the edge of your seat."  (Yes, the misplaced comma was theirs.)

Seriously, folks?  This is how you're going to pimp your books? 

Have readers gotten so lazy that if the description isn't in the title, they won't read further to see if the book is right for them? 


Anyway, I won't do it.  It feels sleazy to me.  And I have a really tough time buying books that use that marketing scheme.  Cuz... sleazy.

Imagine if other products started that crap...

Cheerios: A tasty, heart-healthy cereal that will make your family smile.

Umm, yeah.  Maybe it's just me, but I don't want the commercial right there in the title.  If you can't grab readers with your title, your cover, and your blurb, sticking the description in the title probably won't do it.  Although in this 'short attention span theater' world we live in, maybe that's all the time you have.  :shrug:  I still don't like it.

And if I don't like it when someone else does something, I won't do it myself.  I keep hearing Val Kilmer as Doc Holiday in my head talking about hypocrisy. 

What do you think? 

And for a bit of fun, write a NAME: DESCRIPTION thing for a product like the Cheerios example up there.  (Mine was lame.  Can you do better?) 


  1. They do it because some Amazon marketing guru who made money by selling a book guaranteeing a huge sales if you just do this told them this was the way to do it because of SEO and stuff. I hate it too and refuse to even look at a book that does that. I've ranted about this before so preach it, sister!

    Product description...

    Chicken IckNuggets: What you see is not what you get because this is processed chicken bits that no one else wants to eat but our marketing people target your kids and they throw tantrums when you don't order them in the Kiddo Box to get the dumb toy made in a country that shall remain unnamed because there are people claiming there is a trade war and we don't want to give anyone more ammunition and oh hey, just buy them and eat them because you want your kid to be happy.

    And this is why I don't watch the news in the morning any more. 😂😱🤣 Have a great weekend!

  2. I wouldn't touch a book with a title like that. Besides, I suspect it's against Kindle's TOU (but I'm too lazy to look it up).