Frankly, it's a pain in the ass. And as we all know, making something that's already kind of a pain in the ass more of a pain in the ass tends to make one not want to do it anymore.
But I have to do it. Hitting the FB Groups the morning after an ad, when the ad generated sales have boosted my rankings, is a must. I need to take advantage of that better ranking - 17425 overall and 371 genre - to possibly gain some extra sales and maybe get some people to download the book for Kindle Unlimited so I can have residual page reads later. Plus, selling the day after an ad helps keep those rankings from dropping too quickly which leads to better sales. It's a circle thing.
Today's marketing image is:
Speaking of images, check out this useful post over at Elizabeth Spann Craig's blog - The Importance of Images in Social Media.
Now, if only the social media... ahem, FB... was cooperating. ;o)
Anyway, good luck out there with your marketing efforts. Any questions, let me know.
Edited to Add: When you post in a FB Group, you should see something like this now:
If you hover over the 'paragraph marks' symbol, you get the opportunity to change the format to Header1, Header2, bullets or numbering, and embedded quotes. If you select text, it gives you the opportunity to Bold or Italics the selected type. I think this is only in Group posts, but I'm not sure.