I suppose all y'all saw my overly optimistic marketing post on Friday. Umm, yeah. I never came back to update because there really wasn't all that much to update.
I think my ads came out, but I don't know for certain because I never got the newsletters in question, but I did see a slight uptick in sales regardless that most likely did not come from my FB group posts.
Anyway, here's the final shake out from those (without any potential residual sales - which I don't expect - or page reads - which I hope for but are unlikely.) I garnered 14 sales from the two ads for the two books. Which netted me about $9. I spent $22 on those ads. The larger portion of the 14 books sold seem to have come from the $6 ad rather than the $10 ad.
Now, it could be the books themselves. I'll admit that AD and NC are not wearing my best two covers, and the blurbs might not draw the most people. They aren't for everyone. However, when I ran an ad with ENT for AD back in 2015, I sold gobs. :shrug:
Speaking of ENT ads, I'm still seeing sales from the ad I placed with them in May. Page reads mostly, but I'll take them.
Anyway, I'm still figuring this out. I'll be trying some more ads next month. Fingers crossed those go well. All I can really say for certain is that regardless of the ROI (return on investment), I sell more books with ads than without ads. (As evidenced by the lack of ads last year and the corresponding lack of sales versus this year.) So, I'll keep on trying.
By the way, the books are still on sale thru tomorrow night. Since the number of copies of AD way outnumber the sales for NC, I'm going to assume some of you haven't picked up the second book yet. What are you waiting for? ;o)
Any questions about anything?