Monday, November 27, 2017

Post Marketing Wrap-Up

Well, the sale for Dying Embers and Fertile Ground ended last night, so it's time to jot down the hard and fast numbers* for that.  Residual sales may make these go up, but I don't expect much in the way of residuals off this. 

Let's just say that while it did go, it did not go as well as I had hoped.

DE and FG were on sale from the 21st thru the 26th.  99 cents each.  I sold 7.8 copies worth of DE and 4 copies worth of FG.  (1.8 of DE sales were KU page reads.)  Net gain was about $9.

I spent $41 on advertising.  :shrug:  That happens sometimes. And sometimes it doesn't.  In September, I spent $28 on advertising and netted almost $90 - with another $60 so far in residual sales.  Different genres, different times of the year, different strategies.  I dunno.

This has been a low sales year overall.  So, my expectations weren't all that high to begin with.  

Anyway, I think DE is reaching a saturation point for the people I'm able to reach.  Everyone in that sphere who'd want it has a copy.  FG?  Well, I can be pretty sure the idea of a book with a serial rapist scares the hell out of people, and there's really no way around that without giving away the whole plot shebang and constant reassurances that I wouldn't be graphic about that kind of thing.  (Or maybe it is the reassurances that are turning people away... I dunno.)

Maybe when I put out the third SCIU book next year sales will go up for the other two.  To that end, Early Grave will be the second book I put out next year.  I have to edit it to a point where I can send it off the AWE (Awesome Wonderful Editor), and she has to finish editing what I have with her now.  So, we'll probably start her on that in February with a potential release date in May or something.

Until then, I'll keep plugging along, advertising as the fundage allows.  I didn't get a bonza return on my investment this time, but I still believe it's worth it. 

*As always, your mileage may vary. 

1 comment:

  1. Sales have been way down this year for all the self-pubs, unless they have huge followings. I feel it too. I haven't advertised. I might once I get another book out. I don't bother with the Penumbra books. They have a very small following and those folks all follow me on various social media outlets and know anyway. I really should be a better marketer but it just isn't part of my DNA. :/ I'd hire someone but I don't have the $$ for that either at the moment. Ah well. Hopefully next year will be more profitable.